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From Zero to ₹892 Crore: How MPL's Gaming Psychology Mastery Converted India's Mobile-First Generation into Skilled Players
Reading Time: 5 minutes From launching with simple puzzle games to generating ₹892 crore annual revenue with 90+ million registered...
Nayan Tomar
Aug 215 min read
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From Kitchen Table to ₹3,000 Crore IPO: How Mamaearth's Toxin-Free Revolution Beat Unilever at Their Own Game
Reading Time: 5 minutes From a startup founded at their kitchen table to India's largest digital-first beauty and personal care brand...
Nayan Tomar
Aug 215 min read
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From Grofers' Near-Death to ₹9,421 Crore GOV: How Blinkit's 10-Minute Pivot Strategy Saved a Dying Startup
Reading Time: 5 minutes From struggling grocery delivery startup facing extinction to ₹9,421 crore gross order value with 45% market...
Nayan Tomar
Aug 115 min read
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From ₹22 Billion Valuation to 99% Collapse: How BYJU'S Aggressive Marketing Strategy Destroyed India's Biggest EdTech Empire
Reading Time: 5 minutes From India's most valuable startup at $22 billion valuation to seeking funding at just $225 million a 99%...
Nayan Tomar
Aug 55 min read
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How Urban Company Generated ₹827 Crore Revenue by Solving India's Trust Problem: The Professional Service Branding Strategy That Organized Chaos
Reading Time: 5 minutes From India's unorganized home services chaos to ₹827 crore revenue with 30% year-over-year growth Urban Company's...
Nayan Tomar
Jul 314 min read
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How PolicyBazaar Generated ₹2,375 Crore Revenue from India's Most Hated Purchase: The Transparency Revolution That Made Insurance Desirable
Reading Time: 5 minutes From India's most avoided financial product to ₹2,375 crore annual revenue PolicyBazaar's comparison marketing...
Nayan Tomar
Jul 294 min read
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How Lenskart Generated ₹5,610 Crore Revenue by Solving the ₹5 Try-On Problem: The Omnichannel Strategy That Digitized Indian Eyewear
Reading Time: 5 minutes From solving a simple "will these glasses look good on me?" question to building a ₹5,610 crore revenue empire -...
Nayan Tomar
Jul 244 min read
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How Unacademy Generated ₹988 Crore Through Free Content: The Teacher-Influencer Strategy That Transformed EdTech
Reading Time: 5 minutes From a simple YouTube channel to ₹988 crore revenue, Unacademy's freemium content marketing strategy built...
Nayan Tomar
Jul 225 min read
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Razorpay's Developer-First Empire: How API Marketing Built India's Payment Infrastructure
Reading Time: 5 minutes From ₹5 lakh seed funding to ₹7.5 billion valuation - Razorpay's developer-first marketing built India's payment...
Nayan Tomar
Jul 174 min read
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Meesho's WhatsApp Revolution: How Social Commerce Conquered Bharat Without Paid Ads
Reading Time: 5 minutes Zero marketing budget to ₹7,615 crore GMV - Meesho cracked the code to reach Bharat without spending on ads,...
Nayan Tomar
Jul 155 min read
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Dream11's Fantasy Sports Empire: How Skill-Based Gaming Won Over Cricket-Crazy India
Reading Time: 5 minutes 13 crore users, ₹5,000 crore valuation, all built on one insight - Indians don't just watch cricket, they want to...
Nayan Tomar
Jul 104 min read
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CRED's Exclusive Club Marketing: Why Limiting Your Audience Increases Demand
Reading Time: 5 minutes 750+ credit score requirement isn't a barrier - it's CRED's most powerful marketing tool that created ₹6,400...
Nayan Tomar
Jul 85 min read
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BoAt's Audio Revolution: How a Rs. 1000 Startup Beat Sony and Apple
Reading Time: 5 minutes ₹500 initial investment to ₹3,000 crore revenue - boAt's marketing formula that made 'affordable premium' the new...
Nayan Tomar
Jul 35 min read
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Ola Electric's Tesla-Inspired Marketing: How EV Startups Sell the Future
Reading Time: 5 minutes Bhavish Aggarwal's Twitter battles aren't random—they're part of a calculated 'founder-as-brand' marketing...
Nayan Tomar
Jul 24 min read
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Paytm's Comeback Strategy: From Regulatory Crisis to Marketing Renaissance
Reading Time: 5 minutes Post-RBI crisis, Paytm lost 24% of its user base in just 4 months - then engineered one of India's greatest...
Nayan Tomar
Jun 303 min read
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Tata Digital's Super App Strategy: How Traditional Giants Fight Tech Startups
₹15,000 crore investment, 100-year brand legacy, yet struggling against 10-year-old startups—Tata's digital transformation reveals why...
Nayan Tomar
Jun 274 min read
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Zepto's 10-Minute Promise: The Psychology Behind Quick Commerce Marketing
10 minutes isn't just a delivery promise—it's a masterclass in urgency marketing that's rewiring Indian consumer behavior and creating a...
Nayan Tomar
Jun 245 min read
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Swiggy's 'Scenes' Launch: Why Food Delivery Giants Are Becoming Super Apps
From food delivery to event ticketing - Swiggy's latest move reveals the ₹915 billion super app opportunity that's transforming how...
Nayan Tomar
Jun 175 min read
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Flipkart's Big Billion Days: How Influencer Army Strategy Beats Traditional Advertising
₹20,000 crores in sales during Big Billion Days 2024 - but the real secret wasn't discounts, it was their 10,000+ influencer ecosystem...
Nayan Tomar
Jun 134 min read
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How Zomato's Hyper-Local Targeting Strategy Conquered India's Food Delivery Wars
While Swiggy focused on speed, Zomato quietly built the most sophisticated location-based marketing engine in Indian e-commerce. Reading...
Nayan Tomar
Jun 104 min read
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