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Reading Time: 5 minutes From India's unorganized home services chaos to ₹827 crore revenue with 30% year-over-year growth Urban Company's...

Reading Time: 5 minutes From India's most avoided financial product to ₹2,375 crore annual revenue PolicyBazaar's comparison marketing...

Reading Time: 5 minutes From solving a simple "will these glasses look good on me?" question to building a ₹5,610 crore revenue empire -...

Reading Time: 5 minutes From a simple YouTube channel to ₹988 crore revenue, Unacademy's freemium content marketing strategy built...

Reading Time: 5 minutes From ₹5 lakh seed funding to ₹7.5 billion valuation - Razorpay's developer-first marketing built India's payment...

Reading Time: 5 minutes Zero marketing budget to ₹7,615 crore GMV - Meesho cracked the code to reach Bharat without spending on ads,...

Reading Time: 5 minutes 13 crore users, ₹5,000 crore valuation, all built on one insight - Indians don't just watch cricket, they want to...

Reading Time: 5 minutes 750+ credit score requirement isn't a barrier - it's CRED's most powerful marketing tool that created ₹6,400...

Reading Time: 5 minutes ₹500 initial investment to ₹3,000 crore revenue - boAt's marketing formula that made 'affordable premium' the new...

Reading Time: 5 minutes Bhavish Aggarwal's Twitter battles aren't random—they're part of a calculated 'founder-as-brand' marketing...

Reading Time: 5 minutes Post-RBI crisis, Paytm lost 24% of its user base in just 4 months - then engineered one of India's greatest...

₹15,000 crore investment, 100-year brand legacy, yet struggling against 10-year-old startups—Tata's digital transformation reveals why...

10 minutes isn't just a delivery promise—it's a masterclass in urgency marketing that's rewiring Indian consumer behavior and creating a...

From food delivery to event ticketing - Swiggy's latest move reveals the ₹915 billion super app opportunity that's transforming how...

₹20,000 crores in sales during Big Billion Days 2024 - but the real secret wasn't discounts, it was their 10,000+ influencer ecosystem...

While Swiggy focused on speed, Zomato quietly built the most sophisticated location-based marketing engine in Indian e-commerce. Reading...

Urban Company redefined home services in India with a “Trust-First” model. Through rigorous quality checks, training, and a seamless app experience, it built customer loyalty—driving high retention and skyrocketing valuation.

Licious transformed India’s meat market with its fully in‑house “farm‑to‑fork” model—owning sourcing, processing, and 90‑minute delivery. By prioritizing hygiene, premium quality, and behind‑the‑scenes storytelling, the D2C unicorn now serves 2.5 million customers a month with a remarkable 90% repeat purchase rate.

In 2024, Hindustan Unilever acquired a 90.5% stake in D2C skincare brand Minimalist for ₹2,955 crore, recognizing its ₹350 crore revenue and ₹311 crore profit run‑rate since 2020 @EconomicTimes . Minimalist’s founders built trust—and a 60%+ repeat purchase rate—by investing in in‑house manufacturing, premium ingredients, and transparent “#HideNothing” branding Unilever . This acquisition underscores the power of quality and loyalty in driving profitable growth amid a challe