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Trust First, Scale Later: Urban Company's $2.1 Billion Home Services Revolution
Urban Company redefined home services in India with a “Trust-First” model. Through rigorous quality checks, training, and a seamless app experience, it built customer loyalty—driving high retention and skyrocketing valuation.
Nayan Tomar
May 191 min read
How Licious Carved a Billion-Dollar Empire in India's Meat Market
Licious transformed India’s meat market with its fully in‑house “farm‑to‑fork” model—owning sourcing, processing, and 90‑minute delivery. By prioritizing hygiene, premium quality, and behind‑the‑scenes storytelling, the D2C unicorn now serves 2.5 million customers a month with a remarkable 90% repeat purchase rate.
Nayan Tomar
May 191 min read
How Minimalist Became a Rs 3000 Crore Success Story in Just 5 Years
In 2024, Hindustan Unilever acquired a 90.5% stake in D2C skincare brand Minimalist for ₹2,955 crore, recognizing its ₹350 crore revenue and ₹311 crore profit run‑rate since 2020
@EconomicTimes
. Minimalist’s founders built trust—and a 60%+ repeat purchase rate—by investing in in‑house manufacturing, premium ingredients, and transparent “#HideNothing” branding
Unilever
. This acquisition underscores the power of quality and loyalty in driving profitable growth amid a challe
Nayan Tomar
May 191 min read
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